Category: Marketing

Golden Tips To Upscale Your Brand With Web Design

A brand’s credibility and trustworthiness are solely determined by its website design; a study revealed that about 75% of consumers judge a brand by its web design. In such cases it becomes challenging for brands to impress the visitors. Also, modern-day buyers are smart; about 97% of consumers research before making their purchasing decision.

To win the customer’s attention, increase sales, and maximize ROI, brands need to focus on developing high-end Web designs. An impressive web design should reflect the brand’s message. Here are a few golden tips of Web designing you can apply to upscale your brand.

Reinforce User Experience


If your website eases user experience, then your website design endeavors are fulfilled. People are Internet savvy. They look for seamless navigation from the start to the end of the website. Recently, Forrester conducted a study on Web design and found out that websites with competent UI designs have reaped conversions by 200%. That is, an impactful web design can drive sales for a brand, whereas, an unimpressive design will take away potential opportunities including sales.

Make An Impression

Online users always look for better options; they compare products and research before purchasing. So, brands should think out of the box and showcase their USP. By adding custom graphics and illustrations, brands can stand out from their competitors visually. Instead of having generic website templates, brands should go for custom graphics that could establish your cohesively branded web design.

Add creativity that reflects your brand image on your web design. Amid existing design templates, use custom graphics to project your brand’s uniqueness.

Go Mobile

Brands cannot deny the fact that most of the website traffic is obtained from mobile devices. So, your Web design should have stronger mobile integration. Moreover, Google penalizes websites that aren’t mobile-friendly, in its search results. If you fail to make your website design responsive to mobiles, then you will not only loose mobile users but also your website’s SEO ranking.

Colors Build An Emotional Bond

For web designing, the color choices make much difference. The color palette not only adds aesthetics but also helps build an emotional bond with the viewer. Each color establishes and stimulates an emotional and subconscious response. For instance, red stands for passion; energy increases the pulse of the viewer, and is apt for entertainment industry.

While choosing the colors, brands need to consider their niche, research on the color associations and effects. Kansas City web design puts all these factors on the front and designs impeccable branded web designs.

4 Important Marketing Channels Businesses need to focus on

Every small or large businesses spend a monthly budget on marketing and want to get the most out of every penny spent.

No Issues! We are here to clear all your doubts.

Trends in Marketing keeps on changing from time to time, but choosing the right channels is the key to success.

Here is the list of  marketing channels you need to focus on.

Website

Your website is an important marketing channel which many of us; Neglect. This is the place where users get to know about your business, and if they find answers to their query they will definitely stick around. So your main focus should be in creating the impression that will last forever. And how will you do it?

  • Through Site Audit
  • Check SEO Performance
  • Easy Navigation
  • Check Analytics; Bounce rate

And find ways to improve it.

Social Media

Social media is important in the marketing world. Social media is the best way to build community. Share everything from new product launch to discounts to behind-the-scenes. Involving the community in your business gives your customers the personal touch of knowing the brand from Inside-Out. So leverage social media to the fullest.

  • Focus on Adding value in the customer’s life
  • Create a long-lasting relationship

Email Marketing

Email marketing is the best method to be connected with your customers. Helping them to learn about the latest products, Sale, and offers. Make it interesting and personalized as it will increase chances of conversion. Since an email inbox is a very personal space, the conversion rates from this method are high by default. In addition, if you follow a few guidelines that we’ve laid out below, you will see a healthy amount of conversions from your email marketing campaign.

  • Interesting Headline. Give your users a reason to click
  • Keep it simple, short and easy to read along with CTA at the bottom

Content Marketing

Content marketing is considered as a savings account where you reap the benefits later in the form of compounding interest. SEO is among one thing that can be helpful for a long time in generating the leads.

  • Offer value.
  • If you are writing on some topic provide in-depth information
  • Add CTAs in the end

There are many other marketing channels, but these are most important for every business

What do you think? Share your views with Commence #1 marketing company in the world!!

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